Income diversification strategies for arts institutions are critical to future success. Managing data - existing and leads; giving history, demographics, and interactions, in one central location enables staff and boards to set up for philanthropic and fundraising success.

PW Strategy was engaged to complete a shortlisting process for five CRM’s. The process focused on systems with the capacity to manage donations, retail, events attendance, membership and marketing. The process was complex and thorough and resulted a clear direction for the client.

Images: Canva