Audience engagement and audience development are at the heart of galleries and museums.

Articulated simply by the International Audience Engagement Network (IAE), “Being relevant within our communities, building and sustaining strong brand and reputation, being economically viable and reflecting, or responding to, the world in which we live, are all priorities for museums. Audience engagement is at the centre of these possibilities. Successful, sustained and genuine audience engagement should be, and can be, a primary and measurable indicator of success for museums.”

PW Strategy works with organisations to help articulate effective and usable audience development plans. An audience development plan provides a practical roadmap to sustaining current audiences, increasing reach and building deeper connections. A focused strategy also enables organisations to consider relevance, changing audiences and how best to serve its people authentically.