PW Strategy delivered a comprehensive Audience Engagement Plan to support Art Gallery of Ballarat’s capacity to deliver its purpose: ‘To be the heart of Ballarat’s creative city. A place for all people to look beyond everyday life; to be inspired and engaged by art’.

The plan detailed a roadmap for maintaining current audiences, increasing, and expanding reach, and deepening connections to community through the sharing of multiple perspectives and experiences. The plan enables Art Gallery of Ballarat to remain innovative, relevant, and resilient, responding to the changing needs of their diverse audiences. 

Images: Courtesy of Art Gallery of Ballarat